Bruce Vansteenwinkel
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Volmaakt - brand identity

Volmaakt is a Belgian initiative where design and social economy (people with different backgrounds) come together and create high end and honest products. We were asked to design the identity for Volmaakt.

The identity is based upon personal stories and experiences, typography is bold but embracing and colours playful and vibrant yet also elegant. Volmaakt is a huge project and to fully embrace it’s greatness labels were printed in large format so that the product can rest on the label and the label functions as placeholder for the product.

To promote Volmaakt we designed a website aswel with a campaign based around boomerangs. People working on the products can simply upload their boomerangs to the website and engage their audience.