Power - brand identity
Power is a fictional political party in Belgium asking one simple question. What does it mean to be Flemish? Does being Flemish mean living in geographical borders that define Flanders or does it mean abandoning your own culture. To create the party I was inspired by Belgian the tone of voice and visuals of Right political parties and typical Flemish Brutalism.
Power, in comparison to other political parties, does not evolve around 1 person. Instead it focusses on the theory of active democracy where every inhabitant has a voice. To give every inhabitant a voice, a very strong and aggressive typeface was designed in a system so that everyone is able to design their own font. Even an Arabic, Chinese and Russian deviant was designed.